The Business Plan Series is for people who would like some hands on assistance and tools for building a comprehensive business plan.
Creating a business plan can be a daunting ordeal. But it is the most important part of your planning. In this workshop series, we will guide you step-by-step. Bring your laptop or notebook, as you will work on your own personal business plan.
In the third workshop in this series, we’ll review branding your business, how to avoid common marketing mistakes, how to use the right marketing mix/channels, and complete exercises for creating a clear marketing message and elevator pitch which describes the value proposition for your business.
Traverse Area District Library